Oriflame – Skin Type Tester

For the Skin Type Tester, Oriflame needed to make the "Diagnostic tool" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims.

The brief for the Skin Type Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Oriflame.

Oriflame, one of the leading direct-selling beauty brands, recognised the importance of empowering their beauty consultants with effective tools to provide personalised product recommendations to consumers. In order to enhance their expertise and engage consumers more...

USP Demo Solutions built the Skin Type Tester for Oriflame around the Skin Type Test method, reducing the Diagnostic tool story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Tester, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Oriflame range.

The result for Oriflame is a help beauty consultants to educate consumer's on their skin type, delivered through the Skin Type Tester as something the consumer experiences first-hand rather than has to take on trust.

By turning Oriflame's "Diagnostic tool" message into a hands-on Skin Type Test moment, the Skin Type Tester becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Oriflame runs the Skin Type Tester primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.