Persil Wonder Wash Demo
Persil Wonder Wash Demo
Unilever
Claim: "Short cycle cleaning superiority"
Overview
The idea W e translated this scientific insight into a visual proof Instead of talking about sweat. We represented it using a UV-sensitive fluorescent solution. In normal light, the fabrics looked clean. Under UV light, hidden residues became instantly visible, allowing us to show what’s usually impossible to see and turn an abstract claim into something concrete.
The execution We led the ideation and created the demo video, designing the experience for live use. Different fabrics were treated with the fluorescent “sweat” and washed with the detergent. The reveal happened under UV light, where performance differences were obvious in seconds. No technical explanations needed. The demo told the story on its own.
The impact At the live event, the demo stopped people in their tracks. It made R&D-level science easy to understand, credible, and engaging for a marketing audience. By making the invisible visible, the detergent’s performance became undeniablewith a simple setup. strong proof and instant belief.
The Challenge
For the Persil Wonder Wash Demo, Persil Wonder Wash Demo needed to make the "Short cycle cleaning superiority" promise something shoppers in the home care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise stain removal, cleansing & purity claims.
The brief for the Persil Wonder Wash Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Persil Wonder Wash Demo.
The Approach
Persil's R&D team needed to prove Wonder Wash's short-cycle cleaning superiority to a marketing audience at a live event but sweat, the toughest soil to demonstrate, is invisible. USP Demo Solutions translated the science into a visual proof using a UV-sensitive fluorescent 'sweat'; under UV light the hidden residues become instantly visible, turning an abstract claim into something concrete.
USP Demo Solutions built the Persil Wonder Wash Demo for Persil Wonder Wash Demo around the enzymes method, reducing the Short cycle cleaning superiority story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the home care aisle instead of a one-way pitch.
From the same physical interaction with the Persil Wonder Wash Demo, the demo substantiates claim areas such as stain removal, cleansing & purity, so a single asset can carry several conversations across the Persil Wonder Wash Demo range.
The Result
The result for Persil Wonder Wash Demo is a cleaning efficacy, delivered through the Persil Wonder Wash Demo as something the consumer experiences first-hand rather than has to take on trust.
By turning Persil Wonder Wash Demo's "Short cycle cleaning superiority" message into a hands-on enzymes moment, the Persil Wonder Wash Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Persil Wonder Wash Demo runs the Persil Wonder Wash Demo primarily for retail activation, delivered in physical demo so the same enzymes proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- enzymes
- Benefit
- Cleaning efficacy
- Category
- Home Care
- Brand
- Persil Wonder Wash Demo