Pond’s – Oil Control Test

For the Oil Control Test, Pond’s needed to make the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control claims.

The brief for the Oil Control Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s.

POND’s aimed to educate consumers about the effectiveness of its mineral clay formulation in controlling oil and delivering oil-free, hydrated skin. The goal was to create an interactive and educational experience to prove the product’s efficacy while engaging consumers at...

USP Demo Solutions built the Oil Control Test for Pond’s around the Oil Control Test method, reducing the A quick and easy tool that was a balance between engagement, education, and efficacy demonstration. story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Oil Control Test, the demo substantiates claim areas such as hydration, oil control, so a single asset can carry several conversations across the Pond’s range.

The result for Pond’s is a oil-free skin, delivered through the Oil Control Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Pond’s's "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." message into a hands-on Oil Control Test moment, the Oil Control Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Pond’s runs the Oil Control Test primarily for retail activation, delivered in diagnostic tool so the same Oil Control Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.