Pond’s – ‘Rejuveness’ Demo

For the ‘Rejuveness’ Demo, Pond’s needed to make the "Wrinkle-free" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the ‘Rejuveness’ Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Pond’s.

As part of the launch for Rejuveness Wrinkle Cream, POND’s sought an innovative solution to demonstrate the efficacy of their product. The objective was to provide consumers with visible proof of wrinkle reduction, creating an engaging experience that resonated across in-store...

USP Demo Solutions built the ‘Rejuveness’ Demo for Pond’s around the Wrinkle Test method, reducing the Wrinkle-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the ‘Rejuveness’ Demo, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Pond’s range.

The result for Pond’s is a indirect selling, delivered through the ‘Rejuveness’ Demo as something the consumer experiences first-hand rather than has to take on trust.

By turning Pond’s's "Wrinkle-free" message into a hands-on Wrinkle Test moment, the ‘Rejuveness’ Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Pond’s runs the ‘Rejuveness’ Demo primarily for retail activation, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the ‘Rejuveness’ Demo is run by the consumer rather than presented to them, Pond’s earns a moment of genuine participation that lands harder than any printed skin care claim.