Rexona – Prove Your Products Efficacy

For the Prove Your Products Efficacy, Rexona needed to make the "Antiperspirant can stop sweat" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise freshness claims.

The brief for the Prove Your Products Efficacy was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rexona.

The Rexona team in Italy sought an engaging and interactive demo tool to showcase the efficacy of their antiperspirant deodorant. The tool needed to be on-shelf and easy-to-use, ensuring that consumers could test the product’s sweat-blocking abilities either in-store or at home....

USP Demo Solutions built the Prove Your Products Efficacy for Rexona around the Sweat Test method, reducing the Antiperspirant can stop sweat story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch.

From the same physical interaction with the Prove Your Products Efficacy, the demo substantiates claim areas such as freshness, so a single asset can carry several conversations across the Rexona range.

The result for Rexona is a no more sweat, delivered through the Prove Your Products Efficacy as something the consumer experiences first-hand rather than has to take on trust.

By turning Rexona's "Antiperspirant can stop sweat" message into a hands-on Sweat Test moment, the Prove Your Products Efficacy becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Rexona runs the Prove Your Products Efficacy primarily for retail activation, delivered in diagnostic tool, physical demo so the same Sweat Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.