Rossmann – Skin Analysis

For the Skin Analysis, Rossmann needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rossmann.

The Rossmann marketing team learned about USP on Linkedin and connected as they needed a “beauty diagnostic” for their consumers. The concept was that their clients were to do self-diagnostic based on a tool that was provided in their publication and Rossmann application. This...

USP Demo Solutions built the Skin Analysis for Rossmann around the Pore Indicator Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Analysis, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Rossmann range.

The result for Rossmann is a educate on skin, delivered through the Skin Analysis as something the consumer experiences first-hand rather than has to take on trust.

By turning Rossmann's "Clear skin" message into a hands-on Pore Indicator Test moment, the Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Rossmann runs the Skin Analysis primarily for digital campaign, delivered in diagnostic tool, phygital so the same Pore Indicator Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.