Sencyr – Skin Assesment Tool

For the Skin Assesment Tool, Sencyr needed to make the "Less acne, more hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-acne claims.

The brief for the Skin Assesment Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sencyr.

For the launch of SENCYR, a product focused on the microbiome, S-Biomedic sought a demo tool to engage consumers and showcase the product’s efficacy. The tool needed to demonstrate how SENCYR improved skin condition by measuring changes before and after use, while also keeping...

USP Demo Solutions built the Skin Assesment Tool for Sencyr around the Acne Risk Test method, reducing the Less acne, more hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Assesment Tool, the demo substantiates claim areas such as hydration, anti-acne, so a single asset can carry several conversations across the Sencyr range.

The result for Sencyr is a a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin, delivered through the Skin Assesment Tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Sencyr's "Less acne, more hydration" message into a hands-on Acne Risk Test moment, the Skin Assesment Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Sencyr runs the Skin Assesment Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.