SkinLabs – Skin Type Test

For the Skin Type Test, SkinLabs needed to make the "Clear and hydrated skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, oil control claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for SkinLabs.

Focusing on Pharmacies, Skinlabs develops professional use skin and hair diagnostic devices to provide their customers with a completely interactive digital diagnostic tool that includes an analog component for skin sebum and hydration measurement. They came to USP with a...

USP Demo Solutions built the Skin Type Test for SkinLabs around the Hydration Test - Face method, reducing the Clear and hydrated skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, oil control, so a single asset can carry several conversations across the SkinLabs range.

The result for SkinLabs is a clear and hydrated skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning SkinLabs's "Clear and hydrated skin" message into a hands-on Hydration Test - Face moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, SkinLabs runs the Skin Type Test primarily for pharmacy, digital campaign, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.