The Face Shop – Find Your Skintype

For the Find Your Skintype, The Face Shop needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise whitening, repair claims.

The brief for the Find Your Skintype was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for The Face Shop.

TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.

USP Demo Solutions built the Find Your Skintype for The Face Shop around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Find Your Skintype, the demo substantiates claim areas such as whitening, repair, so a single asset can carry several conversations across the The Face Shop range.

The result for The Face Shop is a educate on skin type, delivered through the Find Your Skintype as something the consumer experiences first-hand rather than has to take on trust.

By turning The Face Shop's "Clear skin" message into a hands-on Skin Type Test moment, the Find Your Skintype becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, The Face Shop runs the Find Your Skintype primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.