Vaseline – Sun Protection

For the Sun Protection, Vaseline needed to make the "Decrease/Reduce lines, dark spots, tanning and sunburn" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, damage protection claims.

The brief for the Sun Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vaseline.

Vaseline was looking for a consumer-engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.

USP Demo Solutions built the Sun Protection for Vaseline around the Sun Damage Demo - Dark Spots & Wrinkles method, reducing the Decrease/Reduce lines, dark spots, tanning and sunburn story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the Sun Protection, the demo substantiates claim areas such as uv protection, anti-aging, whitening, damage protection, so a single asset can carry several conversations across the Vaseline range.

The result for Vaseline is a protection against harmful uv rays, delivered through the Sun Protection as something the consumer experiences first-hand rather than has to take on trust.

By turning Vaseline's "Decrease/Reduce lines, dark spots, tanning and sunburn" message into a hands-on Sun Damage Demo - Dark Spots & Wrinkles moment, the Sun Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Vaseline runs the Sun Protection primarily for retail activation, delivered in diagnostic tool so the same Sun Damage Demo - Dark Spots & Wrinkles proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.