Vichy Dercos – Dandruff Test

For the Dandruff Test, Vichy Dercos needed to make the "Clear of dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims.

The brief for the Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy Dercos.

Dandruff flakes may appear similar, but they can result from various underlying scalp conditions. Recognizing the type of dandruff-whether dry dandruff, oily dandruff, or none at all-is essential for choosing the right hair care routine and product. To address this, the Vichy...

USP Demo Solutions built the Dandruff Test for Vichy Dercos around the Dandruff Test method, reducing the Clear of dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Dandruff Test, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Vichy Dercos range.

The result for Vichy Dercos is a engaging and educating customer, delivered through the Dandruff Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Vichy Dercos's "Clear of dandruff" message into a hands-on Dandruff Test moment, the Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Vichy Dercos runs the Dandruff Test primarily for digital campaign, delivered in diagnostic tool, phygital so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.