Vichy Homme – Haptic skin analysis flyer

For the Haptic skin analysis flyer, Vichy Homme needed to make the "Clear and healthy skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair claims.

The brief for the Haptic skin analysis flyer was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy Homme.

To support the Vichy Homme product line, the Active Cosmetics Team required a haptic engagement tool to guide consumers in selecting the most suitable products for their specific skin needs. The goal was to provide consumers with a comprehensive understanding of their skin and...

USP Demo Solutions built the Haptic skin analysis flyer for Vichy Homme around the Skin Type Test method, reducing the Clear and healthy skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Haptic skin analysis flyer, the demo substantiates claim areas such as oil control, repair, so a single asset can carry several conversations across the Vichy Homme range.

The result for Vichy Homme is a a 2-minute skin flyer that measured the sebum of the consumer skin, delivered through the Haptic skin analysis flyer as something the consumer experiences first-hand rather than has to take on trust.

By turning Vichy Homme's "Clear and healthy skin" message into a hands-on Skin Type Test moment, the Haptic skin analysis flyer becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Vichy Homme runs the Haptic skin analysis flyer primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.