Vichy – Scalp Check Tool

For the Scalp Check Tool, Vichy needed to make the "Less dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, freshness claims.

The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Vichy.

The Vichy Dercos team in Germany required a user-friendly diagnostic tool for use in pharmacies. The objective was to help consultants accurately assess the type of dandruff consumers had- dry dandruff, oily dandruff, or no dandruff-and recommend the most suitable product from...

USP Demo Solutions built the Scalp Check Tool for Vichy around the Dandruff Test method, reducing the Less dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Scalp Check Tool, the demo substantiates claim areas such as oil control, anti-dandruff, freshness, so a single asset can carry several conversations across the Vichy range.

The result for Vichy is a diagnostic dandruff tool, delivered through the Scalp Check Tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Vichy's "Less dandruff" message into a hands-on Dandruff Test moment, the Scalp Check Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Vichy runs the Scalp Check Tool primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.