Wisely Shave – Skin Type Test

For the Skin Type Test, Wisely Shave needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Wisely Shave.

The Wisely Shave team in Korea aimed to provide their online consumers with a 360-degree engagement experience by including a diagnostic tool in their packaging. This tool was designed to help consumers better understand their skin type and guide them to the most suitable...

USP Demo Solutions built the Skin Type Test for Wisely Shave around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Wisely Shave range.

The result for Wisely Shave is a educate on skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Wisely Shave's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Wisely Shave runs the Skin Type Test primarily for retail activation, digital campaign, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.