Yanbal – Foundation Colour Finder

For the Foundation Colour Finder, Yanbal needed to make the "Shade finder" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims.

The brief for the Foundation Colour Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yanbal.

Yanbal Peru faced a challenge: helping consumers find the perfect foundation shade in a way that could be done independently, even at home. While digital solutions provided convenience, Yanbal recognized that nothing compares to on-skin color matching for accuracy. To meet the...

USP Demo Solutions built the Foundation Colour Finder for Yanbal around the Real Shade Finder method, reducing the Shade finder story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch.

From the same physical interaction with the Foundation Colour Finder, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Yanbal range.

The result for Yanbal is a a branded colour-matching tool that could be used omnichannel, delivered through the Foundation Colour Finder as something the consumer experiences first-hand rather than has to take on trust.

By turning Yanbal's "Shade finder" message into a hands-on Real Shade Finder moment, the Foundation Colour Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Yanbal runs the Foundation Colour Finder primarily for digital campaign, consultation tool, delivered in physical demo so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.