Yves Rocher – Product Finder

For the Product Finder, Yves Rocher needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Product Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yves Rocher.

The Yves Rocher Poland team needed a tool that they could use in their e-commerce campaign to diagnose and steer the consumer to the right product choice. They wanted to insert the tool in their product packages sent to consumers with product information but wanted it to be...

USP Demo Solutions built the Product Finder for Yves Rocher around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Product Finder, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Yves Rocher range.

The result for Yves Rocher is a product reccomedations, delivered through the Product Finder as something the consumer experiences first-hand rather than has to take on trust.

By turning Yves Rocher's "clear skin" message into a hands-on Skin Type Test moment, the Product Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Yves Rocher runs the Product Finder primarily for digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.